Some beauty trends are short-lived but French beauty has stood the test of time ‘F-Beauty’ has always led the way, especially their minimalist skincare formulations and simple skincare routines with an undeniable dose of French chic receiving a stamp of approval from beauty aficionados across the globe.
So, what is the key to French beauty? There is no denying that the French and Americans are different when it comes to beauty, with more than just the American concept of beauty based on the notion of no pain / no gain quick fixes through cosmetic injectables and non-surgical procedures.
French beauty products focus on long-term results but more importantly, French beauty has been at the forefront in implementing new alternatives since the worldwide ban on animal testing for cosmetics came into effect, to ensure cosmetics safety testing of high-quality efficacious beauty products is being performed competently through in-vivo testing.
Due to historically relaxed regulations, long lists of potentially harmful ingredients banned in the European Union (EU) are still legally allowed to be used in American beauty products. The EU has banned or restricted more than 1,300 chemicals while the American beauty industry has outlawed and limited just 11 harmful ingredients.
As more and more companies are offering skincare products, free from ‘toxic’, ‘nasty’ and ‘suspicious’ chemicals. French beauty products are being verified using in-vitro Cytotoxicity and Photo-toxicity testing to confirm the lack of certain toxic properties within their beauty products, as well as providing a reliable insight into the safety of their ingredients totest both efficacy and achieve regulatory approval.
Unlike US policies on toxicity, the identification of hazardous ingredients is mandatory in France before a product can enter the market to determine, whether cosmetic products would pose any kind of risk to the health of it’s consumers.